One of the highlights of 2012 was the opportunity to get to know Ronny Edry, the catalyst behind the Israel Loves Iran peace campaign on Facebook. Because of him and Rehman Ilyas, catalyst behind the Romancing the Border peace campaign, we started a peace entrepreneur incubation program where we provide support, coach them on behavior design, promote what they do and together learn what works. Ronny started an online movement through a series of tiny steps – small behaviors that are so easily triggered and mirrored on Facebook. I will write about the behavior design techniques that he is doing in a later post. Right now, just sit back and listen to his TED talk.