dr-bj-fogg-facebook-peace-technology-22-728We have been at Stanford since 2008, initially as a class then a project within the Persuasive Technology Lab and then a formal lab.  Our work sits at the intersection of behavioral psychology, technology innovation, and business.  We examine how to design positive, pro-social behavior at scale using mediating technology.  Over the years our work has evolved as we have worked to develop this new field of study.


Our mission and vision encompass the following:

  1. Establish a market signal for the value of peace. 
    Our new Peace Data Standard is a significant step in establishing that signal.
  2. Catalyze a peace tech sector and industry. 
    We do this by working with entrepreneurs, innovators and established companies through our City Lab Network and embedded corporate innovation labs so they can create measurable positive peace as a by-product of their products and services.
  3. Create new curriculum for the ethical and safe deployment of emerging technology and innovation.
    Why? Because in this day and age, any technology can be weaponized in a way its inventors did not intend.

Who We Work With

We work with corporations, governments, NGOs and anyone interested in how to improve people’s ability to cooperate, collaborate and innovate with each other across a difference boundary be it gender, class, religion, age or even something as ordinary as a profession or department (accounting vs product development anyone?). We work with corporations on programs as varied as the creation of internal innovation labs, how to implement behavior design programs for employee retention/satisfaction and customer engagement, research and case studies, and guidance on new products and services that are ESG and UN SDG compliant.

We believe that business can have the biggest impact in creating sustainable, mutually beneficial positive peace and societal stability in the world.


Contact Us

Mark Nelson or Margarita Quihuis