So nice to see Coca Cola’s Peace Innovation Intervention bringing Pakistan and India together. It has all the ingredients we like: BJ Fogg’s Behavior Model where behavior = motivation + ability + trigger; fun; baby steps approach to behavior design; Minimum Acceptable Peace Interactions (MAPIs); it’s technology mediated; interactive; and it elicits pro-social behaviors across conflict boundaries. We’ve been supporting Romancing the Border, a project initiated by Rehman Ilyas to increase social interactions across the India/Pakistan border. We’re happy to see Coca Cola get in the game.
“Chris Bennett, an accomplished game designer and expert on game mechanics…”
The remarkable Mr Bennett is also Game Designer in Residence at Stanford Peace Innovation Lab, where we have been fortunate to learn a great deal about game mechanics from him–expertise we are applying to elicit positive, prosocial engagement across conflict boundaries.
This week the Peace Innovation Lab has been looking at video games and how they can affect human behavior. The main discussion evolved out of an article that discussed the potential of positive learned behavior from video games.