In 2009 Stanford Persuasive Technology Lab partnered with Facebook, IMVU and other technology companies to launch Peace Dot, the first technology based initiative to measure peace on the internet.
Facebook executives Mark Zuckerberg and Cheryl Sandberg have both highlighted peace.facebook as a primary example of how their platform is tracking friending activities of people across cultural and political divides.
The success of that partnership catalyzed the creation of the Peace Innovation Lab at Stanford.
Peace.Facebook.com measured daily friending activities across the geographic, political and religious difference boundaries. For many people the data challenged assumptions about the degree of conflict between Israelis and Palestinians. A common assumption is that there is no friendship or good will between Israelis and Palestinians at any level. The daily friending data indicates, that online at least, Israelis and Palestinians are willing to share their lives with each other.
Israel Palestine Friending Activities
Peace.facebook.com provided an opportunity to observe the effect of real life conflict between Israelis and Palestinians against their online friending activities.
Operation Pillar of Defense lasted from 14 – 21 Nov 2012
Since 2012, daily friending activities between Israelis and Palestinians has increased 10-fold. While we don’t know the precise reason for the drastic increase in friending numbers, it is clear that more Israelis and Palestinians have the opportunity to know each other as human beings with families, vacations, pets, jobs, friends, celebrations and sorrows.