So nice to see Coca Cola’s peace innovation intervention to bring Pakistan and India together. It has all the ingredients we like – BJ Fogg’s Behavior Model where behavior = motivation + ability + trigger, fun, baby steps approach to behavior design, Minimum Acceptable Peace Interactions (MAPIs), it’s technology mediated, interactive, and it elicits pro-social behaviors across conflict boundaries. We’ve been supporting Romancing the Border, a project initiated by Rehman Ilyas to increase social interactions across the India/Pakistan border. We’re happy to see Coca Cola get in the game.














The Berlin Peace Innovation Labs utilises Design Thinking with Mobile, Facebook, Maps and Wiki Technology to solve social problems. We want to organise meet ups where we can discuss, learn from speakers and actually hack new innovation to use our skills here to solve real life problems.