Coca Cola - Make A Friend in India

Coca-Cola Small World Machines – Bringing India & Pakistan Together

So nice to see Coca Cola’s peace innovation intervention to bring Pakistan and India together. It has all the ingredients we like – BJ Fogg’s Behavior Model where behavior = motivation + ability + trigger, fun, baby steps approach to behavior design,  Minimum Acceptable Peace Interactions (MAPIs), it’s technology mediated, interactive, and it elicits pro-social behaviors across conflict boundaries.  We’ve been supporting Romancing the Border, a project initiated by Rehman Ilyas to increase social interactions across the India/Pakistan border.  We’re happy to see Coca Cola get in the game.

Stanford’s Center for Deliberative Polling, Peace Innovation Lab Present at Resilient Africa Network